Retail App Trends in 2021
Mobile e-commerce means selling of products and services with the help of wireless mobile devices. During the period of lockdown restrictions on travel and entertainment, people are massively turning to the mobile e-commerce online markets. Many retailers focus on m-commerce trends and retail mobile apps that provide key tools for online shoppers.
People are used to searching products and comparing prices on the move. Retailers practice social distancing and selling goods over the Internet with contactless payments. It is easy there to spread awareness about discounts and promotional offers, using retail mobile app trends.
Nowadays, we have extremely interesting inventions, for example, Nike Fit’s foot scanning technology helps customers to scan their feet, using a smartphone at home, and receive purchase recommendations.
Amazon offers a technology called “Just Walk Out”, which tracks customer’s movements with cameras and sensors. A customer picks up the goods in a virtual cart, and then a real card is charged for what they bought.
Product information with attractive graphics and description has a strong impact on the customer decisions. In this article Coreteka aims to analyze the retail app sales trends that continue to function in 2021.
Top 5 Retail App Trends to Discuss
With a retail mobile app on the smartphone, consumers do not have to risk entering their credit card information for every purchase. Many websites have integrations with mobile wallets and intermediaries like Apple Pay, Google Pay, or PayPal. Digital wallets are arguably the most convenient way for consumers to pay, where transactions are processed quickly and safely. Retailers can prepare for this trend by adopting smart payment terminals and a modern Point of Sale system.
With PayPal QR codes, the companies can conduct business touchless. QR codes can be used in retail apps, providing instructions or product information for customers.
Amazon One, contactless identity service, allows you to simplify the shopping experience, and you will move through checkouts faster. A person will pay with a unique palm signature after he chooses the goods.
Customers can get reward points for buying through a retail mobile app. Swimwear retailer Cupshe created a loyalty program “Sunchaser Club” for brand identification. As a result, in just 3 months, a company increased customer sales by 53%.
Shopkick is a popular retail app that specializes in enhancing the shopping experience through unique engagement tactics. Earn “kicks” when you visit online partners from Shopkick, view select offers, or make online purchases.
Push notifications with special offerings, price changes, discounts and giveaways are based on the user’s interests and shopping behavior. The most successful notifications use images, animated GIFs, videos, emojis, coupons to engage shoppers.
Push campaigns can be based on past purchases or centered on favorite categories. For instance, Sephora’s Beauty Insider Program saves information on hair and skin type of a customer, collects information on his preferences, and makes them available to staff in the shops.
30% of shoppers would make a purchase from platforms like Facebook, Pinterest, Instagram, Twitter, or Snapchat. Social commerce can integrate them into your mobile retail app. Users can share links to favorite websites and get feedback in social networks.
Facebook Shops allows businesses to create individual online showcases. On Instagram customers can browse highlighted products and purchase. TikTok has a partnership with Shopify to make content with products of Shopify in the form of video advertisements.
The latest retail app sales trend for influencers is a possibility to integrate a blog with mobile app to keep the app users updated with the latest activities and announcements.
TV advertising allows mobile retail app users to be notified, when products are available for purchase without stopping a video. DroppTV is the first video platform to integrate products into video content, empowering artists to sell their goods directly to fans globally.
Traditionally, retailers relied on in-store returns, phone calls and emails to address complaints. To automate customer support, more companies have adopted chatbots and personal assistants. Chatbots are projected to save the industry over $11 billion by 2023. Digital shopping assistants of Lego, for example, give customers personalized recommendations, based on their answers.
40% of adults use voice search at least once per day with mobile techniques. You can provide your customers with an enhanced level of comfort and convenience in searching and choosing the products of their interest. Amazon Echo and Google Home smart speakers, Alexa and Siri are used by online shoppers as they do research of products.
Impact of Artificial Intelligence for retail app sales trends
Artificial intelligence (AI) offers personalized guidance and recommendations to the customers after analysis of past purchase history. In-store analytics shows the number of visits, volume of new and returning customers. For example, Cisco’s Merakis app helps retailers better understand how customers behave in a shop, and how advertisements affect customers.
While this pandemic continues, retailers are using solutions that reduce a contact between shoppers and in-store items. Retail mobile apps have already started to use virtual reality (VR) and augmented reality (AR) to try out the products virtually. A business that sells furniture online can use augmented reality to showcase what a product would look like in a customer’s home. Furniture retailer Brosa can offer a showroom experience with tours and recommendations via video call.
More than 120,000 stores will be using AR technologies by 2022. IKEA, Home Depot, and Target brands have already AR shopping experiences. Jewellery brand Kendra Scott introduced a tool that allows trying on different styles of earrings through clients’ iPhone and Safari web browsers. Shiseido cosmetics brand uses a hands-free technology to analyze skin remotely and offer personalized suggestions.
Shopify e-commerce platform for online stores has Shopify AR for businesses that showed 94% higher conversion rate. It gives the shoppers on iOS and Android the ability to turn any environment into their own showroom.
Augmented reality means taking a 3D model and placing it into a real environment. To understand the principles of the technology, there are more examples from companies:
- recommendations of makeup (Sephora and Olay);
- clothes sizes (ASOS, Uniqlo);
- store navigation (Macy’s).
Today, retailers try to establish and maintain real-time communication with customers, resolving their queries immediately. Omnichannel customer engagement can improve sales with the help of new retail app trends. Due to the pandemic, businesses rely more on online e-commerce presence that will continue to rise in popularity.
Developers who are aware of retail app and sales trends could change the environment to better conditions.
Coreteka specialists are exploring retail mobile app trends to make changes in retail businesses and help their customers.
Contact us for information!