Loyalty application development
Retail loyalty app

A retail loyalty app is a solution that allows customers to accumulate points or rewards for their purchases at a particular retailer or chain. These applications are designed to incentivize customer loyalty by providing benefits such as discounts, special offers, or exclusive access to products or events.

Customers typically download the app to their electronic devices, create an account, and start earning rewards by making purchases at a retailer. They can track their rewards and redeem them for discounts, free products, or other incentives.

Retailers benefit from loyalty apps by gaining insight into their customers’ purchase history and behavior, which they can use to personalize offers and improve their marketing strategies. Moreover, retail loyalty apps can motivate consumers to buy more. To do this, retailers can provide special offers for those who download their applications. Or, they can offer unique propositions and discounts. In such a way, you can drive more sales to your business. According to Google, 51% of users prefer using a brand’s mobile app while browsing or shopping on their smartphones as it offers them the opportunity to earn rewards or points.

Each retailer develops its own application, depending on the loyalty program’s specifications and features. There are likely thousands of retail loyalty apps, but we would like to put special emphasis on these five solutions:

1. Kohl’s — Shopping & Discounts. This loyalty app was made by a large American retail chain providing non-food goods like clothing, furniture, and, jewelry. Kohl’s Rewards program offers customers сash rewards on every purchase. They can be redeemed for future purchases. The app also provides personalized offers and sale alerts. It has 10+ million downloads from Play Market and App Store.
2. Macy’s Star Rewards. This mobile application delivers a smooth user experience for consumers. In addition to gaining rewards and discounts, you can also create personalized style boards with preferred clothing. The number of application downloads is about 5+ million.
3. The Home Depot. The Home Depot’s Pro Xtra program offers rewards and discounts for professional customers, including personalized pricing and free job site delivery. The app also provides access to purchase tracking and invoice management. This retail is highly appreciated by customers. It has 10+ million downloads and 330+ thousand reviews.
4. Starbucks Rewards. This loyalty app was developed by the famous multinational chain of coffeehouses. After downloading their app, you can earn free drinks by making purchases. The application has 10 million downloads and 700+ thousand reviews.
5. Subway MyWay Rewards. Subway MyWay Rewards program allows customers to earn tokens for their purchases, which can be redeemed for discounts and free food items. The app also provides mobile ordering and payment options.

Retail loyalty apps are designed specifically for retail businesses. They typically use rewards and other programs to encourage clients to continue shopping at a specific store.

Other loyalty applications, such as airline or hotel loyalty programs, are focused on rewarding customers for their loyalty to a particular brand or service. These programs may offer rewards such as free flights or hotel stays, exclusive access to events, or other perks that are specific to the industry.

You should also pay special attention to retail app design. After all, such solutions have several options and advanced functionality which can complicate buying experience. Retailers carefully think out of interface and features. On the contrary, other loyalty applications have more simple interfaces in general.

The cost of retail loyalty app development depends on several factors. You should consider the project’s complexity, desired features and functionality, operating systems, and region.

As a rough estimate, developing a basic retail loyalty app with standard features and functionality could cost anywhere from $5,000. This would typically include basic features such as loyalty program enrollment, reward tracking, and push notifications. For a more complex app with additional features such as in-app purchases, social media integration, or advanced analytics and reporting, the cost will be higher.

If you’re planning retail loyalty application development and have some ideas, contact us to learn how we could help and get a detailed estimation.

You can contact IT outsourcing companies to develop a retail loyalty app from scratch. We at Coreteka put special emphasis on different retail solutions, including loyalty apps. Our team has several topic-related cases in the portfolio. For example, our solution for a large groceries network. Thanks to this application, the retailer’s customers can now access information about their loyalty card bonuses, view details about special offers, or locate store addresses. We also created a visually appealing and user-friendly design for this retail loyalty app. Drop us a line if you have a similar request.