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Loyalty application development

Retail loyalty app

Project Main Goals

Design and architecture of brand new application for the network of groceries. It stores the most important information: customer’s card, notifications, mother’s club membership, coupons, etc. Also our team created a modern and user-friendly design which stimulates to open the app more frequently.

[Java]

[jQuery]

[Kotlin]

[PHP]

[PostgreSQL]

[Swift]

Team members: [ 7 ]

Months: [ 4 ]

Business Analysis

Business Analysis

The main task of the application is to give the customer all information they need about the store: product range, personal information and etc. We merged together everything that customer wants to know about the store on their phone.

Customer isn't informed about special offers and nearest outlet

  • The store had no mobile application before
  • Customers weren’t able to check bonuses on their loyalty card, get information about special offers or see store locations

Solutions

  • In the application, we combined many important options with simple and user-friendly design, quick performance and easy navigation
  • Application gives the customer all information they need about the store, their bonuses, offers and rewards.

Person

Person

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Seller

Seller can update and add goods in the catalog, manage information about the shop, communicate with customers.

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Customer

Customer can use a catalog of goods and prices, create shopping lists, make an order and search information about promotions.

UX Design

UX Design

The design was discussed with the management of retail and marketing professionals, therefore, it follows the best UI/UX practices.

Visual Design

Visual Design

The App has an attractive design and a lot of options for ease use of the application, such as: Personal account details; Special gifts section; Catalog of products with filters and search; Structured information about each product.

Project Features

Project Features

We understood that proper conversion can be achieved only by making the user's each step as easy as 1-2-3

Overview

Overview

CoreTeka designers used pink as the main color of the application. It’s a feminine and tenderness color, which stimulates women to use the application more often.

Color palette

To embrace the futuristic mood of the app’s general visual style, we chose a color palette which, as you can see, includes dark blue and dark purple as well as mild glow effects.

Typography we used

Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. Julieta is a graphic designer and owner of ZkySky, a design studio that she co-founded in 1989 after earning a degree in Typeface Design. She lives and works in Montserrat, the first and oldest neighborhood in Buenos Aires. Julieta admires many type of designers including Harald Geisler, and fellow Argentines Juan Pablo del Peral and Alejandro Paul. She is currently developing new variants of Montserrat—italics, plus new weights and styles—and dreams that it will soon become a large, extended family.

Development Solutions

Development Solutions

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[ BA ]

SRS was created according to standart IEEE 830 (Institute of Electrical and Electronics Engineers).

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[ UX Design ]

The quality and success of the product depend on the experience user acquires after using it. Our UX specialists know how to make the product people will want to come back to.

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[ UI Design ]

Nothing makes application harder to forget than a unique design. Design for the application was made with aim for its visitors to never leave.

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[ Language ]

Most frequently we used Java - a programming language that produces software for multiple platforms.

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[ Database ]

We are concerned about the security of your data. That’s why we are always determined to keep our customer client's information on local (Swiss) servers.

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[ Networking ]

We supported the launch of the application on it’s every stage and provided all necessary information for users.

Result

Result

Increased the number of regular customers because of the modern and user-friendly application that will help them find everything they need.

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