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Big Data Tool
Philip Morris Ukraine

Project Main Goals

Project Main Goals

Get a real-time suggestions on how to use promo activities, depending on the area, to get the best results that will affect to sales.


Apart from the basic set for such kind of solutions, we've used in integration with several information providers, such as weather, social, and cellular networks




Team members: [ 7 ]

Months: [ 4 ]

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Business Analysis

Business Analysis

As a result of BA stage, we've got a clear understanding of where to get the necessary data.

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Identify the Problem & Solutions


  • Marketing department needs to get optimal schedule for the representatives
  • Count of potential buyers around each outlet is unknown.


  • System shows last representative activities (if saved in the system).
  • Synchronisation with several sources of information.



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Gets all necessary data along with suggestions on how to spread representative staff.

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UX - Application Structure

UX - Application Structure

Our designers arranged and minimized the big amount of information to make it easier accessible by PM manager.

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User Interface

User Interface

CoreTeka team developed a user-friendly interface for PMU Big Data Tool. We made a target audience research, learned all their needs and problems and based on this information developed a new application for the market.

Points List

Points List

Points List could help users to find selected sales points and get all necessary information about them: city, address, store name, number of visitors, etc.

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Bright Gradients

Development of fitness app for tracking activities and organization of competitions. Based on the information provided by users.

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Typography we used

Development of fitness app for tracking activities and organization of competitions. Based on the information provided by users.

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Development Solutions

Development Solutions & Technologies

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SRS was created according to IEEE 830 practices (Institute of Electrical and Electronics Engineers).

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UX Design

The quality and success of the product depend on the experience user acquires after using it. Our UX specialists know how to make the product people will want to

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Most frequently we used Java - a programming language that produces software for multiple platforms.

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We are concerned about the security of your data. That’s why we are always determined to keep our customer client's information on it's own servers.

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We supported the launch of the application on it’s every stage and provided all necessary information for users.

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