Landing page for the new loyalty program
and Metro Customer’s Account

A customer loyalty program is a marketing strategy encouraging customers to repeatedly engage with a particular brand. It is designed to facilitate trust and strengthen the relationship between the business and its customers. The program typically offers various incentives to clients based on their engagement, frequency of purchases, or overall spending.

Companies offer rewards, benefits, or exclusive perks to encourage customers to choose a particular brand consistently, creating a sense of appreciation and value. Ultimately, these efforts elevate customer retention and foster long-term relationships.

Customer loyalty programs can take various forms, such as points-based systems, tiered membership levels, cash-back or discount programs, exclusive access to products or services, personalized offers, or special events. The choice of a specific program type and mechanics depends on the company’s mission, product, or service, and the goal of the loyalty program.

Some of the most remarkable customer loyalty programs in the retail and other sectors include the following:

1. Amazon Prime. Amazon Prime helps repeat buyers precisely meet their needs and better navigate the overwhelming variety of the retailer’s inventory. The program members enjoy free shipping on eligible items, access to streaming services like Prime Video and Prime Music, exclusive deals, and early participation in sales. The program enhances customer loyalty by delivering convenience, entertainment, and significant savings.
2. Starbucks Rewards. The idea to run a reward program on a mobile app was a breakthrough when Starbucks initiated it. Customers collect points for their purchases and use them for free drinks or food items. Additional benefits include personalized offers, free in-store refills, and birthday bonuses. Ultimately, customers feel appreciated and motivated and the company accumulates clients’ data through the app.
3. Sephora Beauty Insider. Sephora Beauty Insider is a tiered and comprehensive loyalty program for beauty enthusiasts that inspired numerous other reward programs across sectors. Members gain privileged opportunities to obtain exclusive beauty products, samples, and limited-edition items. Higher-tier members receive additional benefits like early access to products, free makeovers, and private events. This program fosters customer engagement, provides a sense of exclusivity, and urges clients to explore new products.
4. Hilton Honors. Hilton Honors is a loyalty program for the Hilton hotel chain. Participants gain points for their stays, which can be used to book free hotel nights, obtain room upgrades, and enjoy various benefits such as complimentary Wi-Fi, late checkouts, and digital check-in. The ease of gaining elite status and high-value rewards make the program stand out.
5. Nordstrom’s The Nordy Club. Nordstrom, a popular fashion retailer, initiated a remarkable loyalty program that encourages members with points for every dollar they spend at the stores. The potential benefits include
   exclusive access to sales, personalized style recommendations, and special beauty and style workshops. The program mechanics that align with the brand’s focus on fashion and service deliver a consistent and delightful shopping experience.

Customer loyalty programs offer the following key advantages:

For businesses:

• Enhanced customer retention. By rewarding clients for repeat purchases and strengthening trust, loyalty programs help reduce customer churn and maintain a stable client base.
• Increased customer lifetime value (CLV). Repeat customers tend to spend more over time compared to new ones. Therefore, by encouraging new purchases, loyalty programs raise the overall CLV.
• Increased customer engagement. Loyalty programs provide businesses with a means to engage with their customers regularly, thereby fostering ongoing relationships.
• Valuable customer data and insights. Through thoughtfully arranged loyalty programs, businesses can collect precious information and gain insights into consumer preferences, behavior, and demographics.
• Competitive advantage. Loyalty program development can differentiate a business from its competitors. Unique and valuable rewards urge customers to choose a particular brand.

For clients:

• The opportunity to get incentives and rewards. Discounts, exclusive offers, freebies, cashback, points, loyalty currency, and other benefits are available for loyalty program participants.
• Cost savings. Loyalty program members often receive special discounts or access to exclusive promotions. The resulting savings can make a significant difference in the long run.
• Personalized experiences. Loyal customers typically get a more tailored and satisfying purchasing experience.
• Early access and exclusivity. New products, early access to sales, and other limited offers are available to loyalty program members.
• Simplified transactions. Some loyalty programs incorporate features such as mobile apps or digital wallets that streamline the purchase process.

Coreteka’s retail loyalty app for a grocery network illustrates a solution enhancing customers’ and company’s gains. It conveniently organizes all client information and activities and consolidates the knowledge a user may need.

Here is a general roadmap to guide you through the process of customer loyalty program development:

• Define your objectives. Start by determining what you aim to achieve: increasing customer retention, boosting customer lifetime value, driving repeat purchases, or fostering customer engagement. Clear objectives will guide the process and help measure the program’s success.
• Understand your customers. A deep understanding of your target customers and their preferences will inform the design and structure of your loyalty program.
• Choose the program structure. Consider factors like simplicity, scalability, and alignment with your business model and customer preferences when deciding on the structure and mechanics of your loyalty program.
• Determine rewards and incentives. Ensure the rewards are meaningful and valuable to your audience and align with your business’s financial capabilities.
• Choose a technology platform. Select a customer loyalty program software that complies with your program’s requirements. You can build a website-based platform, a mobile application, or both. Consider customization needs, integration capabilities, scalability, and budget.
• Monitor and optimize. Once set in action, the program requires continual monitoring, performance analysis, optimization, and adaptation.

If you wish to explore a successful example of a customer loyalty program, check out our Shell mobile app, the application that enables you to purchase fuel online and fulfill many other relevant tasks.

The loyalty program development costs can vary significantly depending on a range of factors. Here are the primary considerations:

• What type of loyalty program are you going to implement? The prices vary drastically depending on the program’s complexity.
• What kind of development resources will you need? This includes software engineers, designers, project managers, quality assurance specialists, and more. Development costs depend on factors like location and project duration.
• Do you need integrations of the loyalty program software with existing systems, such as POS systems, CRM software, or e-commerce platforms?
• Which additional features and customization are required? You may need mobile app development, advanced personalization, gamification elements, or integration with emerging technologies.

You can implement a loyalty program in the form of a web-based platform and a mobile application.
The first way would be cheaper to implement. However, you’ll need back-end developers to set up databases for users’ personal accounts. Look how our team created a landing page for the Metro loyalty program. The specific feature of the project was establishing personal accounts for legal entities and private users.

The second option is more expensive as it implies not only the loyalty program building but also mobile development. Coreteka can efficiently perform both approaches at a reasonable price. If you are wondering which option would suit your needs, contact us, and we’ll conduct a detailed estimation for your optimal solution.

Coreteka can work out and implement a customer loyalty program of any complexity and type. Our broad technical experience and solid domain expertise allow us to craft efficient products for logistics, retail, healthcare, and more. One of our proprietary solutions for transportation companies is the Iris digital freight platform enabling consignors to seamlessly connect with carriers.

We can adapt such a product according to your needs or create a new one from scratch.

Our team can implement your loyalty program as a website-based platform or a mobile app. Whatever goals you have in mind, we’ll leverage the right technology and approach to deliver the maximum value. So, feel free to contact us if you have a request.