Developing a new mobile application for the WOG fuel stations. The network has 150,000 visitors daily throughout Ukraine, so the new site and application had to be easy to use and contain all the most important information.
[Android]
[Fancybox iOS]
[jQuery]
[Modernizr]
[PHP]
[Swift]
Team members: [ 7 ]
Months: [ 4 ]
As any marketing tools, the website serves to attract new customers and keep the reputation on a proper level, and the loyalty app serves to increase LTV and average purchase.
Business Analysis
We started a web site and application development from analysis of competitors, creating a new usability structure and user-friendly design with reinventing existing functions and adding the new ones.
Person
In the application, customer can monitor his car fuel consumption, find a nearest WOG gas station, and use his loyalty card.
Manager or Administrator can monitor users activity, update information about gas stations and fuel prices, provide customer support.
Visual Design
We have developed a design following iOS 11 guidelines to make application modern, stylish and user-friendly
Overview
In “WOG” design we used a three colored gradient. We choose red and orange as a main colors because they would associate with active lifestyle, positive vibes and speed.
Bright Gradients
To make application suit the general style of the brand we developed a visual conception of the appearance of the used gradients.
Typography we used
Source Sans Pro, Adobe’s first open source typeface family. It is a sans serif typeface intended to work well in user interfaces.
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